Why Marketing Teams Should Be Accountable For Lead Generation Not Just Branding

Gone are the days where marketing teams can only be responsible for branding and buzz.

Today marketing teams should be responsible for lead generation.

If your marketing team’s success is not directly tied to the end goal of your business (winning new
clients and growth) then you are going to struggle to grow.

In this video, I explain why and how marketing teams need to share the responsibility of growth with
sales.

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